DESIGNED
IN ASSOCIATION
WITH

Corporate Identity Manual

Updated 1 September 2011

The British Rail Corporate Identity Manual comprised four volumes, using the MULT-O 23-ring binder system. The four binders were issued in three installments: Binder 1 (not numbered), issued in July 1965, contained information on Basic Elements (symbol, logotype, lettering and colour). Binder 2, issued in November 1966, contained guidance on Printed Publicity plus some additional sheets for insertion into Binder 1, and future insertion into Binders 3 and 4, which were issued together in April 1970, together with additional sheets for the first two binders. Binders 3 and 4 contained information on architecture and signposting, rolling stock, lineside equipment, road vehicles, ships, liner trains, uniforms, stationery, miscellaneous and appendices (including an index) although two sections were ultimately to remain empty.

Copyright
British Rail Corporate Identity Manual Copyright © BRB (Residuary) Limited, a wholly owned subsidiary of the Secretary of State for Transport.

Key
s – superseded

Binder 1

	July 1969	List of Sheets Binder 1
	July 1965	Frontispiece
	July 1965	Insert
	July 1965	Contents
s	July 1965	Foreword (Stanley Raymond)
s	January 1970	Foreword (Henry Johnson)
s	January 1972	Foreword (Richard Marsh)
	January 1977	Foreword (Peter Parker)
s	July 1965	Introduction (Missing)
0/1 s	April 1966	Introduction
0/01	July 1985	Introduction
0/01/1	July 1985	Introduction
	April 1965	Authorised applications

Section 1 Basic Elements

1/01 s	April 1965	Description and use
1/01	April 1985	Description and use
1/02 s	April 1965	Symbol
1/02	April 1985	Symbol
1/03 s	April 1965	Symbol
1/03	April 1985	Symbol
1/04 s	April 1965	Symbol with grid positive only
1/04	April 1985	Symbol with grid positive only
1/05 s	April 1965	Symbol with grid reverse only
1/05	October 1987	Symbol with grid reverse only
1/06	April 1965	Symbol in colour
1/07 s	April 1965	Symbol and logotype
1/07	December 1979	Symbol and logotype
1/08	April 1965	Symbol and logotype with grid positive only
1/09	April 1965	Symbol and logotype with grid reverse only
1/10 s	April 1965	Rail Alphabet
1/10	April 1985	Rail Alphabet
1/11 s	April 1965	Rail Alphabet black letters
1/11	April 1985	Rail Alphabet positive letters (Missing)
1/12 s	April 1965	Rail Alphabet white letters
1/12	April 1985	Rail Alphabet negative letters
1/12/1 s	September 1965	Rail Alphabet combined sheet – lowercase
1/12/1	April 1985	Rail Alphabet combined sheet – lowercase
1/12/2 s	September 1965	Rail Alphabet combined sheet – caps and numerals
1/12/2	April 1985	Rail Alphabet combined sheet – caps and numerals
1/13	June 1965	Symbol
1/14	June 1965	Symbol outline
1/15 s	January 1968	Symbol correct and incorrect usage
1/15	October 1985	Symbol correct and incorrect usage
1/30 s	April 1965	House colours
1/30 s	January 1969	House colours
1/30	November 1974	Colour
1/31	January 1965	Colour B.R. Rail Blue (Front) Colour B.R. Rail Blue (Back)
1/32	January 1965	Colour B.R. Rail Red (Front) Colour B.R. Rail Red (Back)
1/33	January 1965	Colour B.R. Rail Grey (Front) Colour B.R. Rail Grey (Back)
1/45 s	January 1966	Symbol for stencil application
1/45	December 1985	Symbol for stencil application
1/46 s	January 1966	House flag for general use on land
1/46	April 1985	House flag for general use on land
1/47 s	January 1966	Special symbol for Accident Prevention Service
1/47	April 1977	Special symbol for Safety Advisory Service
1/48 s	January 1968	Catering Service logotype
1/48	July 1974	Special logotypes for Travellers-Fare publicity
1/49 s	January 1968	Catering Service logotype in colour
1/49	July 1974	Special logotypes for Travellers-Fare publicity

Binder 2

July 1969

List of Sheets Binder 2

Section 2 Printed Publicity

2/01 s	April 1965	General notes
2/01	January 1968	General notes
2/01/1 s	April 1965	Typographic notes
2/01/1	January 1968	Typographic notes
2/02	April 1965	House colours for printed applications
2/03	April 1965	Symbol in colour for rail publicity
2/04	April 1965	Symbol in colour for shipping publicity
2/05 s	April 1965	Symbol and logotype in colour for rail publicity
2/05	December 1979	Symbol and logotype in colour for rail publicity
2/06	April 1965	Symbol and logotype in colour for rail publicity
2/07	April 1965	Symbol and logotype in colour for rail publicity
2/08 s	April 1965	Symbol and logotype with regional identification
2/08 s	January 1969	Symbol and logotype with regional identification
2/08	August 1978	Symbol and logotype with regional identification
2/09 s	April 1965	Symbol and logotype with regional identification
2/09	August 1978	Symbol with regional identification
2/10 s	April 1965	Symbol and logotype with regional identification
2/10	August 1978	Symbol with regional identification
2/11	April 1965	Symbol and logotype with divisional identification
2/12 s	June 1966	Use of symbol and logotype on posters
2/12	January 1969	Use of symbol and logotype on posters
2/12/1 s	June 1966	Use of symbol and logotype on posters 40" x 50" broadside
2/12/1	January 1969	Use of symbol and logotype on posters 40" x 50" broadside
2/12/2 s	June 1966	Use of symbol and logotype on posters 40" x 25" upright
2/12/2	January 1969	Use of symbol and logotype on posters 40" x 25" upright
2/12/3 s	June 1966	Use of symbol and logotype on posters 30" x 40" broadside
2/12/3	January 1969	Use of symbol and logotype on posters 30" x 40" broadside
2/12/4 s	June 1966	Use of symbol and logotype on posters 30" x 20" upright
2/12/4	January 1969	Use of symbol and logotype on posters 30" x 20" upright
2/13 s	January 1966	Symbol and logotype with other identifications (Britsh Rail–Continental Ltd)
2/13	July 1970	Advertising literature sizes (Missing)
2/13/1	July 1970	Advertising literature impositions and cover layouts (Missing)
2/14	January 1966	Symbol and logotype with other identifications (Britsh Rail–International Inc)
2/15	April 1966	Use of symbol with other identifications (Harwich/Hook of Holland)
2/16 s	April 1966	Use of symbol with other identifications (Car Ferries)
2/16	January 1969	Use of symbol with other identifications (Car Ferries)
2/17	April 1966	Use of symbol with other identifications (Car Ferry Service)
2/18	May 1975	Use of symbol with other identifications (Inter-City)
2/19 s	April 1966	Use of symbol with other identifications (Inter-City)
2/19 s	April 1969	Use of symbol with other identifications (Inter-City)
2/19	December 1974	Special Logotypes for Inter-City/Sealink publicity
2/20	April 1966	Use of symbol with other identifications (Motorail)
2/21	April 1966	Use of symbol with other identifications (Seespeed)
2/22	July 1966	Use of symbol with other identifications (Freightliner)
2/23	January 1969	Symbol and logotype with divisional identification (Irish Seaways)
2/24 s	January 1968	Use of symbol with other identifications (Road/Rail/Air Link)
2/24	December 1971	Railair
2/25	April 1969	Use of symbol with other identifications (Rail Drive/Godfrey Davies)
2/26	June 1969	Use of symbol with other identifications (Rail Express Parcels)
2/27	March 1970	Use of symbol with other identifications (Sealink) (Missing)
2/27/1	March 1970	Use of symbol with other identifications (Sealink) (Missing)
2/27/2	March 1970	Use of symbol with other identifications (Sealink) (Missing)
2/28	September 1971	Use of symbol with other identifications (Rail Freight) (Missing)
2/29	January 1975	Use of symbol with other identifications (Railstores)
2/101	April 1966	Headquarter bulletins
2/106	June 1965	Window sticker general (Travel agent)
2/110	October 1965	Symbol for letterheads (Travel agent)
2/201	June 1965	Credit titles (British Transport Films)
2/251	July 1968	Pocket timetables
2/252	July 1968	Pocket timetables
2/253	July 1968	Pocket timetables
2/301	January 1968	British Rail Catering
2/302	January 1968	British Rail Catering menus and tariffs
2/303	January 1968	British Rail Catering menus and tariffs
2/303/1	January 1968	British Rail Catering miscellaneous items
2/304	January 1968	British Rail Catering timetable symbols
2/305	January 1968	British Rail Catering poster examples

Binder 3

July 1969

List of Sheets Binder 3

Section 3 Architecture and Signposting

3/01/1 s	April 1965	Facades of stations
3/01/1 s	August 1971	The signing of stations
3/01/1	December 1985	The signing of stations
3/01/2 s	April 1965	Facades of stations
3/01/2 s	August 1971	The signing of stations
3/01/2	December 1985	The signing of stations
3/01/3 s	April 1965	Facades of stations
3/01/3 s	August 1971	The signing of stations
3/01/3	December 1985	The signing of stations
3/01/4 s	August 1971	The signing of stations
3/01/4	December 1985	The signing of stations
3/01/5	August 1971	The signing of stations
3/02 s	April 1965	Pictograms
3/02 s?	January 1974?	Pictograms (Missing)?
3/02	December 1985	Pictograms
3/02/1 s?	January 1974?	Pictograms (Missing)?
3/02/1	December 1985	Pictograms
3/02/2 s?	January 1974?	Pictograms (Missing)?
3/02/2	December 1985	Pictograms
3/02/3 s?	January 1974?	Pictograms (Missing)?
3/02/3	December 1985	Pictograms
3/02/4 s	January 1974	Pictograms
3/02/4	December 1985	Pictograms (Missing)
3/03 s	April 1965	Pictograms
3/03	December 1985	Location signs with pictograms
3/03/1	December 1985	Direction signs with pictograms
3/04	April 1965	Fascia lettering
3/04/1	September 1965	Large name signs outside stations
3/05 s	January 1966	Projecting box sign internally illuminated
3/05	December 1985	Projecting box sign internally illuminated
3/06	January 1969	Pole signs
3/11	May 1965	General principles
3/11/1	May 1965	General principles
3/12 s	May 1965	Standard dimensions for lettering and signs (Missing)
3/12	September 1965	Standard dimensions for lettering and signs
3/13	May 1965	Standard wording and layout
3/13/1	May 1965	Standard wording and layout
3/13/2	May 1965	Standard wording and layout
3/14 s	May 1965	Method of assembly
3/14	December 1985	Principles for use of arrow
3/14/1	May 1965	Method of assembly
3/14/2	May 1965	Method of assembly
3/14/3	September 1965	Principles for use of arrow
3/14/4	November 1965	Wall-bracket signs
3/15	September 1965	Facia lettering
3/16	May 1965	Standard spacing for platform number signs in series E and F
3/17	May 1965	Method of assembly for platform direction signs
3/18	September 1965	Method of assembly for station name signs on platforms
3/18/1	September 1965	Method of assembly for station name signs on platforms
3/19	September 1965	Method of assembly for multi-worded signs
3/504	May 1965	M.O.T. Direction sign
3/601	January 1968	Catering Services
3/602	January 1968	Catering Services
3/603	January 1968	Catering Services
3/604	January 1968	Projecting box sign
3/605	June 1968	Projecting box signs
3/610	October 1967	Catering Services train indicators etc.

Binder 4

July 1969

List of Sheets Binder 4

Section 4 Rolling Stock

4/19	August 1977	HST Diesel electric power car Class 253
4/20	April 1965	A.C. Electric Class AL6
4/103	January 1966	Mark I carriage first class corridor
4/104	January 1966	Mark II carriage second class open
4/201	January 1966	12 ton goods van ventilated
4/301 s	January 1968	Window notices
4/301	September 1979	Window notices
4/301/1	January 1968	Window notices Mark IIa carriages
4/302	January 1968	Catering vehicle identification

Section 5 Lineside Equipment (Empty)

Section 6 Road Vehicles (Empty)

Section 7 Ships

7/01	October 1965	General notes
7/10	January 1965	Colour B.R. Marine Grey (Front) Colour B.R. Marine Grey (Back)
7/11	January 1966	House flag
7/21	January 1966	TSS Dover
7/22	January 1966	MV Cambridge Ferry
7/23	January 1966	MV Slieve Donard
7/24	January 1974	MV St George
7/25	January 1974	MV Hengist, MV Horsa
7/26	January 1974	MV St Edmund
7/902	October 1965	Ships writing paper

Section 8 Liner Trains

8/21	January 1966	Freightliner lorry and 30'-0" container
8/21/1	January 1966	Freightliner containers 27'-0", 20'-0", 10'-0"

Section 9 Uniforms

9/01	March 1969	General notes
9/02	?	Station manager (Missing)
9/03	?	Inspector (Missing)
9/04	?	Senior railman (Missing)
9/05	?	Railman (Missing)
9/11	March 1969	Train crew driver
9/12	March 1969	Train crew guard
9/21	March 1969	Courier
9/22	March 1969	Ticket office clerk
9/51	March 1969	British Rail Catering refreshment room staff
9/52	?	Steward (Missing)

Section 10 Stationery

10/01	August 1965	Letterheads A4 size
10/02	August 1965	Letterheads A5 size

Section 11 Miscellaneous

11/1	June 1965	Application to linen antimacassers
11/2 s	January 1968	Marking of linen
11/2	December 1985	Standard clock face

Section 12 Appendices

12/01	June 1969	Index
12/01/1	June 1969	Index

Addenda

Correpsondence re Corporate Identity Manual

	July 1965	Page 1
	November 1966	Page 1 2 Appendix 1 2 3
	April 1970	Page 1
	April 1977	Page 1
	November 1978	Page 1

Distribution List of Corporate Identity Manual

May 1965

Page 1 2 3 4 5 6 (Missing) 6a 6b 7 8 9 10 11 12 13 14 15 16 17 18 19